William Hill Search by 245.9 million in revenue from World Cup

British bookmaker William Hill expects to make 245.9 million in revenue from the next World Cup in Brazil.

The goal is significantly higher than the record of 123 million, which was set during the last World Cup in 2010.

In anticipation. William Hill launched a major TV marketing campaign in the UK prior to the event.

“We focus much of our communication now specifically about much more customer conversation clearly on product benefits, but it does so in a way that can take much more of an emotional space, while historically we were very reasonable and serious,” Alex O’Shaughnessy , director of marketing for William Hill Online, TheDrum.com said. “When we look at the emergence of social media in particular, we are in a sphere moving now that we have more than invitation direction.”

The bookmaker is also exploring new ways to interface with customers through new mobile devices, O’Shaughnessy said.